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Google now checks the year your domain name was first registered.


This just makes sense. Those that care about their domain and their brand will register their domain for a long time. This demonstrates commitment. Of course it's not very hard for a spammer to do the same but the upfront costs are just that little bit higher and might help act as a deterrent. If anything a short domain registration period will be yet another flag in the Google system that will keep certain sites away from top rankings. Hopefully it will be the spammers that trigger the penalty when combined with all the other spam flags they trigger.


If you are anything like me and you like to register domains for an "idea" you have for the future there is no way you will be investing in a 10 year registration for something you may never pursue. An idea is an idea and I know half of the domains I buy amount to nothing. However buying the domain also signifies *some* commitment to the project and on many occasions is the motivational spark I need to get the website built and a new project off the ground. A one or two year registration is not a significant cost. Securing a domain for 10 years is. The easy workaround is to initially register a domain for the minimum period Viktor Arvidsson Predators Jersey , if things take off then renew the domain for a longer period. Simple.


Google now places huge emphasis on links. They want to see a slow, gradual increase to the number of incoming links to your websites. Links need to have a variety of anchor text phrases. If all your anchor links are the same you could get de-listed or lose ranking position.


Ahh, natural linking patterns. I've mentioned this before - Google in many ways destroyed what it relies on to create such a great search engine. Before Google linking patterns were very natural Craig Smith Predators Jersey , organic with sites linking to each other in many different ways, with different anchor text built up over a long period of time. Sites grew in popularity slowly and incoming links increased subsequently at similar rates of growth. Google stepped in and used these patterns in a ranking algorithm to accurately value sites. It worked, almost too well. Google became so popular that people began to study what it takes to rank highly. They learnt it was all about incoming links so they started an unnatural linking process Mattias Ekholm Predators Jersey , creating link farms and chasing incoming links with a vengeance.


Google wants natural linking back and will reward those sites that appear to be popular based on natural linking. This is not an exact science of course but if you do these things you are on the right track:




Make sure your incoming links are not all carbon copies of the same keyword phrase. Vary the incoming anchor text with different phrases.