Dein erstes Forum » ea. The Case For Using Sound

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Your digital signage content plays a major role in triggering a response from your audience. That's why we spend a significant amount of time talking about it in this column. From video, animation Cheap NFL Football Jerseys , and contrast to segment sizes, fonts, and calls to action, the things you leave out are just as important as those you include. Audio is an entirely separate category. It's worth splitting it from the discussion surrounding content in order to understand its potency. If you know how to harness it properly Cheap Football Jerseys , you can grab the attention of passersby and practically mesmerize them. On the other hand, one small mistake can sideline your entire segment.

Below, I'll make the cases both for and against using sound in your digital signage content. I'll also provide a few tips you can use in the event you absolutely must inject audio into your segments.

The Case Against Using Sound

Recently, I was shopping at my local grocery and witnessed something that is relevant to this discussion. In the produce section Cheap Nike NFL Jerseys , there are a number of flat panels suspended from the ceiling. During my visit, each screen was inexplicably playing a different content segment. In other words, there was no uniformity. Making matters worse (by a factor of ten) was the fact that each segment was using sound. It's difficult for me to describe the resulting cacophony and do it justice. Suffice to say, I grabbed a few items and sped away from the area.

This example illustrates why using audio within your signage clips is dangerous. First Cheap Sports NFL Jerseys , it can decimate the effectiveness of your segment. If the sound annoys a viewer, it won't merely reduce their likelihood of responding; it destroys it. Second, poorly-thought audio reduces a shopper's browsing time, even if that person is not watching the screens. The experience becomes unpleasant which sends the shopper (in this case Cheap NFL Jerseys Free Shipping , me) scurrying away from the area.

The Case For Using Sound

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